Before anything else

Your photograph, and what becomes of it.

A photograph of a man is his, not ours. Here is exactly what happens to it.

The photograph

One photograph, standing straight.

This decides everything else. Prop the phone against something and step back until your shoes are in frame.

What makes a good one

The figure

Three numbers, and which man you are.

Chest over the fullest part with the tape level. Waist at the navel — not where the belt sits, which is always a lie of two inches.

e.g. 175
Fullest part, tape level
At the navel, not the belt

And the figure you recognise

The commission

The pattern, then the cloth.

Every swatch below is woven in your browser thread by thread — and it is that weave the fitting is cut from.

The fitting

The draft, and how it would look.

Book the real one

No screen has ever set a shoulder. The pattern is still drafted on paper, on your body, in Sector 61.