EST. 2025

000

Book a Fitting

The Fitting Room

See yourself in the cloth before it is cut.

A photograph, three measurements, and any of the ninety-nine patterns in the book — in the exact cloth, woven here thread by thread. It will not replace standing in front of the mirror upstairs. It will tell you which cloth to ask for when you do.

I  ·  Before anything else

Your photograph, and what becomes of it.

A photograph of a man is his, not ours. Here is exactly what happens to it — in plain English and in Hindi, because both belong on this page.

  • Where it goes

    Your photograph is sent once to an image service to draw the visualisation, and returns as a picture. Nothing else is done with it.

    आपकी तस्वीर केवल एक बार चित्र बनाने के लिए भेजी जाती है और चित्र बनकर वापस आ जाती है। इसके अलावा उसका कोई उपयोग नहीं होता।

  • What we keep

    Nothing. There is no account, no database and no server of ours holding it. Close this tab and it is gone from this machine too.

    कुछ भी नहीं। न कोई खाता, न कोई डेटाबेस। यह पन्ना बंद करते ही तस्वीर इस डिवाइस से भी हट जाती है।

  • Training

    Your photograph is never used to train anything, and never shown to anyone. It is not published, not posted and not shared by us.

    आपकी तस्वीर किसी भी मॉडल को सिखाने में उपयोग नहीं होती, न किसी को दिखाई जाती है, न कहीं प्रकाशित की जाती है।

  • What this is not

    It is a visualisation, not a photograph of a finished garment, and not a measurement. Your garment is cut to a paper pattern drafted on your body.

    यह केवल एक कल्पना है — न तैयार वस्त्र की तस्वीर, न नाप। आपका वस्त्र आपके शरीर पर लिए गए नाप से ही काटा जाएगा।

II  ·  The photograph

One photograph, standing straight.

This is the part that decides everything else. A good photograph gives a good fitting; a dark, angled, half-cropped one gives nothing at all. Stand back far enough that your shoes are in frame.

What makes a good one

  • Head to shoes. The whole man, inside the two dotted lines. Prop the phone against something and step back.
  • Face on. Square to the camera, shoulders level, arms hanging a little away from the body.
  • A plain wall. One flat colour behind you. A crowded room confuses the cut.
  • Even light. A window to one side. Not a ceiling light directly overhead, not the sun behind you.
  • Close-fitting clothes. A shirt and trousers read better than a jacket or a kurta — the drape underneath is what is being replaced.

III  ·  The figure

Three numbers, and which man you are.

Height, chest and waist. Take the chest over the fullest part with the tape level under the arms, and the waist at the navel — not where the belt sits, which is always a lie of two inches.

e.g. 175
Over the fullest part, tape level
At the navel, not at the belt

And the figure you recognise

IV  ·  The commission

Choose the pattern, then choose the cloth.

Every piece in the book can be tried on, and every piece can be tried in any cloth we keep. The swatches below are not photographs — each one is woven in your browser thread by thread, and it is that weave the fitting is cut from.

V  ·  The fitting

The draft, and how it would look.

Book the real one

The real fitting

No screen has ever set a shoulder.

This room is here so you arrive knowing what you want. The pattern is still drafted on paper, on your body, upstairs in Sector 61 — three fittings before it leaves us.

Book a fitting